NAYI MITHAI leaf and barfi diamond logoNayi Mithai
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MODERN SNACKING. INDIAN ROOTS.

High protein
Barfi Bites

Soft, bite-sized Indian-inspired squares with 10g of protein per pack. Plant based, real pistachio, cardamom, mango and cocoa. Mithai energy, everyday format — no occasion required.

  • 10g Protein
  • 100% Plant Based
  • Indian Inspired
  • Made for Snacking
NAYI MITHAI Pistachio and Cardamom Barfi Bites pouch with bites spilling out

10g

Protein per pack

10g

Plant protein per pack

100%

Plant based, no dairy

4

Indian-inspired flavours

The range

Pick your flavour crush

Pistachio & Cardamom NAYI MITHAI Barfi Bites resealable pouch
Target 10g protein

Pistachio & Cardamom

Rich pistachio and aromatic green cardamom — our signature bite.

Rose & Raspberry NAYI MITHAI Barfi Bites resealable pouch
Target 10g protein

Rose & Raspberry

Delicate rose lifted by sharp, bright raspberry.

Mango & Saffron NAYI MITHAI Barfi Bites resealable pouch
Target 10g protein

Mango & Saffron

Alphonso-style mango warmed with saffron threads.

Chocolate & Hazelnut NAYI MITHAI Barfi Bites resealable pouch
Target 10g protein

Chocolate & Hazelnut

Deep cocoa and roasted hazelnut, mithai style.

Protein figures are development targets while nutritional testing is completed, not final regulated claims.

Flavour first

Real ingredients,
real flavour

Pistachio, green cardamom, saffron, rose, mango, cocoa and hazelnut. The flavours come from the ingredients themselves — which is why Barfi Bites taste like a sweet, not a supplement.

  • Pistachio
  • Cardamom
  • Saffron
  • Rose
  • Mango
  • Cocoa
  • Hazelnut
Pistachios, cardamom pods, rose petals, raspberries, mango, saffron, chocolate and hazelnuts

Everyday, not occasion

Made for real days

3pm slump? Sorted

3pm slump? Sorted

Pass the pouch round the studio, the desk, the group chat. Vending machine could never.

Post-gym, pre-plans

Post-gym, pre-plans

Something sweet that actually works with your macros, not against them.

Why Barfi Bites
work

10g Protein

A sweet snack that actually pulls its weight.

Plant Based

Everything we make begins with plants. No dairy, ever.

Real Flavour

Pistachio, cardamom, saffron, rose and cocoa — no flat protein aftertaste.

Snack, Not Occasion

Resealable pouch for your tote, desk or gym bag — not a gift box on a shelf.

Enjoying a NAYI MITHAI Barfi Bite at home — a modern take on Indian tradition

Our story

Born from Indian tradition.
Built for modern life.

Indian sweets have always meant celebration, family and gifting. Brilliant flavours — but reserved for occasions, and rarely made for the way we eat now.

NAYI MITHAI started with a simple question: what if those flavours came in a format you could keep in your bag?

Barfi Bites are the answer — plant based, protein-first, and made for a random Tuesday afternoon, not just Diwali.

Same soul. New energy.

Our story

Not a protein bar.
Not traditional mithai.
Something new.

Protein bar

  • Functional
  • Convenient
  • Often repetitive flavours

NAYI MITHAI

  • Indian flavour
  • Protein
  • Plant based
  • Indulgent
  • Snackable

Traditional mithai

  • Rich tradition
  • Amazing flavours
  • Usually occasion-led

What comes next

Only getting started

Chill Pots concept — Rasmalai, kheer and shrikhand-style protein desserts, chilled and spoonable.
Coming later

Chill Pots

Rasmalai, kheer and shrikhand-style protein desserts, chilled and spoonable.

Kulfi Bars concept — Mango, pistachio and cardamom kulfi — plant based, protein-first, straight from the freezer.
Coming later

Kulfi Bars

Mango, pistachio and cardamom kulfi — plant based, protein-first, straight from the freezer.

Questions, answered

When does NAYI MITHAI launch?

Our first drop lands in the UK soon. Join the list and you'll hear before anyone else.

Is everything plant based?

Yes. Every NAYI MITHAI product begins with plants — no dairy, ever.

How much protein is in a pack?

We're targeting 10g of protein per pack across the range. Final figures will be confirmed once nutritional testing is complete.

Is this a protein bar?

No. Barfi Bites are soft, bite-sized squares inspired by Indian barfi — snackable, resealable and made to taste like a sweet, not a supplement.

What does NAYI MITHAI mean?

It means 'new sweets'. Same soul as the mithai we grew up with, rebuilt for the way we snack now.

Join the first drop

Be first to try Barfi Bites

Get the drop alert, tasting invites and early access before it hits the shelves.

No spam. Just very good mithai.