NAYI MITHAI+ leaf and barfi diamond logoNayi Mithai+

Modern Indian sweets, reworked

Mithai,
reimagined
for today.

Classic Indian sweets rebuilt with real ingredients, meaningful protein and plants — without losing the flavours that made us love them in the first place.

  • 12g+ Protein
  • 100% Plant Based
  • Indian Inspired
  • Made for Snacking
Join the first dropDiscover NAYI

Launching soon in the UK

Open pistachio cardamom NAYI wrapper with barfi bites, pistachios, cardamom and saffron

12g+

Target protein per pack

Our first drop

Three ways to taste NAYI

Pistachio Cardamom NAYI MITHAI+ wrapper with the bites and ingredients
Target 12g+ protein

Pistachio Cardamom

Rich pistachio, aromatic cardamom and a touch of saffron.

Chocolate Cardamom NAYI MITHAI+ wrapper with the bites and ingredients
Target 12g+ protein

Chocolate Cardamom

Deep cocoa meets warm Indian spice.

Coconut Almond NAYI MITHAI+ wrapper with the bites and ingredients
Target 10g+ protein

Coconut Almond

Coconut, roasted almond and a whisper of rose.

Protein figures are development targets while nutritional testing is completed, not final regulated claims.

The sweet spot between
tradition and today.

High Protein

A more satisfying way to enjoy something sweet.

Plant Based

Everything we make begins with plants.

Real Flavour

Pistachio, cardamom, saffron, coconut and other flavours rooted in Indian desserts.

Rooted In Tradition

Inspired by the sweets we grew up with, made for the way we eat now.

Pistachio barfi bites on premium crockery with pistachios, rose petals and saffron

Why NAYI?

Tradition in every bite.
Something new in every pack.

Indian sweets have always been about more than dessert. They mean celebrations, family, gifting and memories.

But the way we eat has changed.

NAYI MITHAI+ was created to bring those flavours into everyday life — combining the indulgence of mithai with plant-based ingredients and meaningful protein.

Same soul. New way to enjoy it.

Our story

Not a protein bar.
Not traditional mithai.
Something new.

Protein bar

  • Functional
  • Convenient
  • Often repetitive flavours

NAYI MITHAI+

  • Indian flavour
  • Protein
  • Plant based
  • Indulgent
  • Snackable

Traditional mithai

  • Rich tradition
  • Amazing flavours
  • Usually occasion-led

What comes next

NAYI is only getting started.

NAYI Bites concept — Protein mithai snacks. Our first drop.
Launching first

NAYI Bites

Protein mithai snacks. Our first drop.

NAYI Chill concept — Rasmalai, kheer and shrikhand-style protein desserts.
Coming later

NAYI Chill

Rasmalai, kheer and shrikhand-style protein desserts.

NAYI Frozen concept — Kulfi and Indian-inspired plant based protein ice cream.
Coming later

NAYI Frozen

Kulfi and Indian-inspired plant based protein ice cream.

Questions, answered.

When does NAYI launch?+

Our first drop lands in the UK soon. Join the list and you'll hear before anyone else.

Is everything plant based?+

Yes. Every NAYI product begins with plants — no dairy, ever.

How much protein is in a pack?+

We're targeting 12g+ per pack for Pistachio and Chocolate Cardamom and 10g+ for Coconut Almond. Final figures will be confirmed once nutritional testing is complete.

What does NAYI MITHAI mean?+

नई मिठाई — 'new sweets'. Same soul as the mithai we grew up with, made for the way we eat now.

Join the first drop

Be first to taste NAYI.

Join the first drop for launch news, tasting events and early access.

No spam. Just very good mithai.